There’s a meme doing the rounds on Facebook, ostensibly to spread awareness on breast cancer. I have received at least 5 messages since Friday, asking me to put up the colour of my bra as my status message. Forgive me if I am being conservative or orthodox, but I would rather not lend fodder to the already overactive imagination of my male friends on FB, by telling them what colour I wear.
That apart, how exactly does revealing the colour contribute to awareness on breast cancer? The bra is an essential garment, of course! It gives shape to the body and is worn for purely practical reasons. But the rest of the hoopla surrounding it is largely social in nature. The bra, at one point, symbolized oppression and a denial of rights to women. The corset, worn during the better part of the 18th and 19th Century, was so restrictive that women could not even bend to pick something up from the ground. The famous and violent bra-burning campaigns that defined early 20th Century feminism were a fallout of this social conditioning that the bra was oppressive. We have come a long way from that point. But, I still fail to see the connection between bra and cancer.
This campaign is a classic example of how modern day social media is being misused for pointless and completely over-the-top campaigns like this one. Check out this post by Kiran Manral. Food for thought, this! How do I know this is not, as Kiran puts it, “some clever chap’s great idea to get his five minutes of voyeuristic joy imagining women of different sizes and shapes in different coloured bras?” on the whole, I find this entire campaign pure, unadulterated crap! I will probably get a lot of brickbats for saying this, but I find that women who blindly follow the trend, and men too although not in this case, are refusing to use their brains to ask why they are doing something. Just why should I reveal something as personal as the colour of my undergarments just because some random person tells me to? I don’t get it at all! If you do, please feel free to enlighten me!